Doshirak Campaign

Art Direction, Prototyping, UI/UX, Motion Design, Photography Russian Design Cup Project
2018
This project was submitted for Russian Design Cup '18, which task was: based on a fact, that instant noodles themselves are not harmful, make an advetising campaign for any brand of instant noodles, whose target audience will be people with healthy lifestyle.

This campaign doesn't try to convince people that instant noodles are healthy, but instead adresses the idea, that balanced nutrition is the right nutrition. There's nothing healthy in eating one type of food, even though it can be vegetables or fruits. To eat healthy means to eat different kinds of food to get proteins, fats and carbohydrates. The series of posters were made to support this concept. And the variety of dishes can definitely include instant noodles – there's nothing wrong about it. To guide people in this variety, a special website (presented in mobile version) was made.