B2B Service for Wildberries

Lead UX/UI Designer
What I did
Prototyping, CJM, UX, UI, animation, illustration, logo creation

Fate
In development. Several parts are already released in beta.
suppliers.wildberries.ru ↗ (access required)

2019 – 2020
Wildberries is Russia’s biggest online shop which sells products of over 4000 brands in 7 countries. To manage continues day-to-day supplies to all its 6 warehouses, monitor purchases, gather analytics and be in contact with customers, all 3000 suppliers need a special service, or Portal.

Problem

For a long time Portal was maintained by many developers simultaneously and was updated randomly every now and then often without participation of designers. New tools emerged as WB expanded and service became too complex for both new and old users. Blocks of different content were calling for user’s attention making it harder to find relevant information. Besides, competitors were developing similar services with an eye on more friendly and considered user experience decisions. The old portal had to be redesigned.

Old version of the portal’s main page
Creating customer journey map helped to understand how suppliers use the Portal to plan first delivery – the most important scenario.


The aim was to make service easy for use both for old and new users. The process of making first delivery to the warehouse for new users must be fast and understandable. Managing prices, discounts, monitoring purchases and reacting to the customer’s feedback for «old» users must be easy and convenient.

Planning delivery

One of the most important tools in the service is the delivery plan. It’s a calendar that shows when your goods are planned to be delivered to the warehouse. The main scenario here is choosing suitable day and telling how many products will be delivered by putting your “offer” in the calendar.
Old version of the plan
Redesigned plan

Instructions

Section with instructions is a major helping tool to understand how the Portal functions and how to use it. It was reconstructed into a catalog with resources sorted in several formats. Search with recommendations was implemented. Instructions became clear, explicit and written in plain, friendly language without excessive usage of technical terms.
Old version



Redesigned instructions

Research and analysis beforehand

A thorough research was done to question real suppliers, make surveys and to find current problems. Analysis was done by Natalia Efremova.

Analytics

The Analytics section was difficult to use for the major part of suppliers because of the following reasons:

  • no explanation how to use and read reports;

  • complex tables
 – no uniform terms for the same types of data;

  • lack of sorting and filtering;
Apart from solving issues previously mentioned, we also added:

  • visual interpretation of data with graphs, charts and maps;

  • practical hints on what to do if you have certain numbers, for example, when is the best time to make discounts or send more products to the warehouse;
Old version
On the main page each report inherited the old appearance of a card, but this time it was given a short explanation of its purpose.

Prototyping

Prototypes were created for presentations and testing on real users to prove or disprove our hypotheses based on the analysis.


Planning our own work

To distribute tasks and manage everything in time we used roadmap.
Part of our roadmap

Working with the client

Viewing and responding to the client’s questions and reviews became more convenient after restructuring the page. Warning about penalties for ignoring clients’ feedback done beforehand in the interface avoiding unexpected surprises.

Design System

What started as an UI Kit later grew into a whole design system and became a huge side-project since it had to contain all the elements and their styles used in Portal which often were altered and improved. Many projects outside of the Portal have shared it.
From March 2019, when I started working on this project until today, June 5th 2020, all in all 7 designers participated in the redesign. Working on the service never stops. More and more services are being updated, changed and added. Apart from me, designers who are responsible for how the Portal looks and functions today are: Olesya Reshenkova, Oksana Kovalchuk, Kirill Bessudnov and Pavel Popov.
hello@madebyelena.com